Marshall McLuhan (1911-1980)

Marshall McLuhan 1911-1980

There are two plaques at this location.
Both can be seen on this page.

Photos and transcription by contributor Wayne Adam - Posted October, 2011

Photo Source - Canadian Heritage Gallery

An Historic Sites and Monuments Board of Canada plaque on the front lawn of this building at 96 St. Joseph Street, west of Bay Street, has this to say:

Plaque coordinates: 43.665279 -79.389675

A pioneer of media studies, this University of Toronto professor became famous in the 1960s for his provocative theories about the impact of print and electronic media on human perception and behaviour. Teaching literary criticism led him to the idea that meaning was shaped by the technology of communication. His innovative work probed the influence of the printed word on society, the effects of combining print and images in advertising, and the world-wide impact of radio and television. The concepts of the "global village" and "the medium is the message" made McLuhan one of the most celebrated scholars in the Western world.

Photo by Alan L Brown - Posted July, 2007

A 1988 Toronto Historical Board plaque attached to the building near the entrance gives us this information:

Herbert Marshall McLuhan, born in Edmonton Alberta, achieved fame as a communications theorist while professor of English at St. Michael's College in the University of Toronto from 1946 until his death. In 1963 he founded the Centre for Culture and Technology near this site. McLuhan received international acclaim for his theories on the effects of print, radio, television and film on the human consciousness. He was the author of such literary milestones as "The Gutenburg Galaxy" (1962), "Understanding Media: the Extension of Man" (1964), and "The Medium is the Massage" (1967).

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